Wednesday, April 10, 2013
Zynga's Gaming Partner Bwin Spins Off Payments Platform Kalixa To Better Target The $1.3T E-Commerce Market
Bwin, the online gaming giant that is powering Zynga's first foray into real-money gambling, in the UK, today is spinning off its payments platform Kalixa. In turn, Kalixa is launching new mobile and online wallet products to further its concept of being a one-stop shop for those seeking an e-commerce solution. The move is a sign of how companies are digging in further to tap revenues in the fast-growing world of e-commerce, which passed sales of $1 trillion for the first time last year and is projected to hit $1.3 trillion in 2013.