Thursday, March 8, 2012
Social Marketers Buddy Media Hires Salesforce Exec Susan St. Ledger As New President
Another big move for Buddy Media as it continues to build out its social media marketing business: the company has hired sales supremo Susan St. Ledger as its new president. She joins Buddy Media from Salesforce.com, where she had been for the past seven years in a number of key roles. They included (most recently) SVP of industry verticals, where she was in charge of relationships with Salesforce.com's biggest clients in technology, financial services, insurance, media and telecoms. Before that, St. Ledger had been SVP of global platform sales for the company.