Tuesday, April 10, 2012
AT&T Going Big With Lumia 900 Advertising, Could Spend As Much as $150 Million
Well, after months of breathless waiting (and a Nicki Minaj concert in Times Square), Nokia's Lumia 900 is finally sitting pretty on store shelves. If you haven't heard about AT&T's newest handset yet, you soon will: AdAge reports that the nation?s second largest wireless carrier will be spending up to $150 million to promote the Lumia 900 over the coming months. It seems like a hefty sum to throw behind a Windows Phone of all things, and it?s reportedly even more than the carrier was thought to have spent on pushing the iPhone.